In Q2 2025, Saga Communications experienced a revenue decline to $28.2 million, below the expected $28.6 million. Earnings per share reached $0.18, missing the $0.19 consensus. Both key metrics showed considerable year-over-year reductions, stemming from ongoing issues in core advertising. Local advertising constituted 88% of revenue in 2024, with efforts to enhance digital platforms. However, total revenue decreased by 5.0% year-over-year, primarily due to a decline in political advertising and consistent pressures in traditional ad revenue.
Saga Communications reported a decline in its Q2 2025 revenue and earnings per share, with GAAP revenue at $28.2 million and earnings per share at $0.18.
Despite a strategic focus on expanding its digital footprint, the company faced ongoing challenges in traditional advertising, particularly with a 5.0% decline compared to last year.
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