Bernadine Morris, a prominent fashion critic for The New York Times, remarked in 1979 that the Missonis have turned knitted clothes into a form of art, stating, 'The knitted garments by the Missonis have reached the status of international symbol, representing both luxury and cultural heritage in Italy.' This encapsulates how the brand was perceived not just as clothing, but as an artistic contribution to the fashion world.
Missoni's designs, characterized by vibrant colors and unique patterns such as stripes and zigzagged shapes, significantly contributed to the identity of Italian fashion in the 70s. 'With each piece, Missoni didn't just create fashion; they infused a distinct culture into the industry that emphasized joy, exuberance, and individuality,' illustrates the evolution of their brand from a small venture to a recognized fashion house.
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