Mira Nair emphasized the importance of authenticity in her film Monsoon Wedding, noting that no one had accurately depicted Indian weddings in cinema before, embracing the cultural codes and sartorial nuances.
Fashion was traditionally limited to tailor-made garments and export rejects in India, but designers like Rohit Bal revolutionized the scene, merging traditional styles with contemporary techniques and creating a modern fashion identity.
The emergence of the modern Indian fashion industry in the 1980s mirrored India's shift toward capitalism, with Rohit Bal leading the way in establishing vibrant brands around traditional craftsmanship.
Cecilia Morelli highlighted how designers like Rohit Bal recognized the significance of craft in fashion and began to build brands that honored this heritage, catering to a burgeoning luxury market.
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