Reading, With Extra Cheese: Remembering Pizza Hut's Book It!'
Briefly

The Book It! program, which incentivizes reading with pizza, originally launched in 1984, has evolved over the years, offering a digital experience and outreach to home-schooled students.
Reflecting on my childhood as a Book It! kid, I was surprised to find the program still thriving, adapting to modern times while still promoting literacy.
Read at www.nytimes.com
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