The company pitches Link History as a useful tool for consumers 'with your browsing activity saved in one place,' rather than another way to keep tabs on your behavior. With the new setting you'll 'never lose a link again,' Facebook says in a pop-up encouraging users to consent to the new tracking method. The company goes on to mention that 'When you allow link history, we may use your information to improve your ads across Meta technologies.'
The company is now trying a new tactic: Pretending that a new way to gather data on users is really for your benefit... Facebook recently rolled out a new 'Link History' setting that creates a special repository of all the links you click on in the Facebook mobile app... The company pitches Link History as a useful tool for consumers 'with your browsing activity saved in one place,' rather than another way to keep tabs on your behavior.
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