Pinterest Says That Gen Z Users are Finding Themselves in Pins

"hese days, it feels like we all hear the same viral songs, and our feeds push the same outfits. We let algorithms decide what we see and tell us what we're supposed to like. Spending time online doesn't help us to find what we love anymore because we're losing touch with our own taste. Whether it's mindlessly scrolling or deferring to AI chatbots, we've started to outsource more and more of our critical thinking and creative decision-making."

"While other platforms churn with toxicity - heated debates, comparison, chaos - Pinterest moves at a different pace. It's more intentional, quieter and slower by design. Think of it as the anti. That slower pace matters because ads are content on Pinterest, meaning brands show up as part of Gen Z's identity exploration instead of interrupting it. That's not just a state of mind - people actually scroll ads 150% slower on Pinterest than they do on other social media platforms."

Algorithms and social feeds promote identical viral songs and outfits, causing people to lose touch with personal taste. Online scrolling and reliance on AI chatbots lead to outsourcing critical thinking and creative decision-making. Nearly one in four Gen Zers and millennials who engage with trends avoid trend fatigue by putting their own spin on trends, seeking experiences that require time, energy and agency. When discovery requires effort, consumers make identity-affirming choices. Gen Z prefers visual results over text, with 69% favoring visuals for buying decisions. Pinterest offers a quieter, slower environment where ads function as part of identity exploration and are scrolled 150% slower.

Read at Social Media Today