"As we descend towards slop-based social media, where the videos are fake and the people are bots, we might be rounding up our time with algorithmically generated feeds. For Financial Times, John Burn-Murdoch shows time spent on social media over the past decade. The key signal seems to be in young people's usage. It looks like usage plateaued for 16- to 24-year-olds and has been inching its way down. Although usage over two and a half hours per day is still a lot. Also when"
"in young people's usage. It looks like usage plateaued for 16- to 24-year-olds and has been inching its way down. Although usage over two and a half hours per day is still a lot. Also when broken out by continent, North American usage still looks like it's going up. So I guess we'll see. Bookmarked for later. FlowingData Delivered to Your Inbox"
Social media is shifting toward algorithmically generated feeds featuring fake videos and bot accounts. Measured time spent on social platforms over the past decade reveals age-specific trends. Usage among 16- to 24-year-olds has plateaued and is slowly declining, indicating a potential cooling in youth engagement. Average daily usage remains high, exceeding two and a half hours per day for many users. Regional patterns differ: North American daily usage appears to be increasing despite global youth plateau. These trends suggest divergent dynamics by age and region, with sustained high overall usage even amid plateauing among younger cohorts.
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