Liberty Global is planning to split off or sell parts of its business, confirming that VodafoneZiggo, a joint venture with Vodafone Group, could be included in this strategy. CEO Mike Fries indicated this decision aims to address a significant discrepancy between market value and the individual parts' combined value. As of July 1, VodafoneZiggo has adopted a new organizational structure aiming for agility and effective customer response. Despite challenges, including a 2.4 percent revenue drop, efforts are underway to improve services and customer retention through partnerships and operational restructuring.
Liberty Global is strategically reorienting itself due to the significant difference between the market value and the combined value of individual parts, specifically considering VodafoneZiggo for spin-off or sale.
The new organizational structure of VodafoneZiggo focuses on greater agility and effective collaboration, allowing brands to manage from product design to delivery more swiftly in response to customer needs.
Despite a challenging environment, as revenue fell by 2.4 percent to 990 million euros in the second quarter, Liberty Global aims to turn the tide with a strategy involving faster networks and higher discounts.
Liberty Global's restructuring efforts, which may involve selling or spinning off parts of the company, follow the successful example of the Swiss company Sunrise and require approval from both Liberty Global and Vodafone Group.
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