"Last November, Google began to power some of the people also ask results with AI Overviews. 12.6% of the people also ask results are AI Overviews."
"Historically, the people also ask were featured snippets, but now they can be featured snippets and/or AI Overviews."
"Mark Williams-Cook noted that 12.6% of answers in these boxes are now AI-generated by Google, while 87.4% are website-cited."
"The data shows a significant shift in how Google is delivering information through the people also ask feature, incorporating AI-generated content."
In November, Google started integrating AI Overviews into the 'people also ask' feature. Previously, these results were primarily featured snippets. Current data indicates that 12.6% of the responses in the 'people also ask' boxes are AI-generated, while 87.4% are traditional website citations. This change represents a significant evolution in how Google presents search results, emphasizing the increasing role of AI in information retrieval.
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