In November, Google started integrating AI Overviews into the 'people also ask' feature. Previously, these results were primarily featured snippets. Current data indicates that 12.6% of the responses in the 'people also ask' boxes are AI-generated, while 87.4% are traditional website citations. This change represents a significant evolution in how Google presents search results, emphasizing the increasing role of AI in information retrieval.
Last November, Google began to power some of the people also ask results with AI Overviews. 12.6% of the people also ask results are AI Overviews.
Historically, the people also ask were featured snippets, but now they can be featured snippets and/or AI Overviews.
Mark Williams-Cook noted that 12.6% of answers in these boxes are now AI-generated by Google, while 87.4% are website-cited.
The data shows a significant shift in how Google is delivering information through the people also ask feature, incorporating AI-generated content.
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