In the pursuit of capturing female audiences, recent Christmas films are replacing traditional, romantic elements with steamy visuals, showcasing shirtless men and passionate encounters.
The shift from quaint holiday romances to more sexually charged narratives reflects a broader recognition of women as significant viewers of the romance genre.
Robert J. Thompson highlights that Christmas narratives have historically included underlying sexual themes, as seen in classics like A Christmas Carol and contemporary songs.
The changing approach in Christmas films points to a deeper cultural shift, tapping into desires often overlooked in traditional holiday storytelling.
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