At MWC 2025, Enrico Salvatori from Qualcomm highlighted how on-device AI is reshaping the mobile industry, emphasizing its role in enhancing user experiences and operational efficiency. Qualcomm is introducing advanced 5G modem technologies that integrate AI capabilities directly into devices. The hybrid AI model allows for centralized training and on-device inference, enhancing privacy and power. This development aims to improve cost, performance, and reliability while transitioning towards more personalized user interfaces driven by advanced computing resources like NPUs and GPUs.
"Our vision [concerns] the impact on the device [and] the fact that the AI is introducing a new UI [user interface]."
"AI is moving from, or complemented by, the traditional cloud AI, also with the AI at the edge... We can provide much more NPU power to the device overall architecture."
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