Prosper Assouline noticed a gap in the luxury market when he saw consumers willing to spend $650 on shoes, but only $60 to $75 on books.
The Assoulines emphasize that steep prices and lavish productions align with a longstanding retail principle: at the high end, you are valued by your company.
Since its founding, Assouline has produced about 2,000 titles across diverse subjects like art history and fashion, capitalizing on the luxury book market.
Special editions, like the $4,900 volume on Versailles, not only offer lavish content but an experience, reflecting the intersection of art and luxury.
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