Media Briefing: AI payouts may be entering a new era
Briefly

Compensation for publishers is changing, moving from flat-fee models to diverse options based on publishers' data usage. AI crawlers introduce complexities, as not all scraping bots function the same. Cloudflare has introduced measures allowing publishers to opt-out of data scraping more easily. The IAB Tech Lab is considering pay-per-crawl and pay-per-query models to provide sustained income for publishers as they develop the LLM Content Ingest framework. The discussions indicate a need for clear distinctions between different types of crawlers and their impacts on revenues for publishers.
AI compensation models are shifting from flat-fee licensing to varied systems that compensate publishers based on multiple functions of data usage.
Cloudflare is implementing one-click opt-outs for AI crawlers, aiming to give publishers more control over their content.
The debate on AI crawling is nuanced; different types of bots operate with varying purposes and implications for data scraping.
Anthony Katsur of IAB Tech Lab promotes a pay-per-query model, asserting it would provide a more sustainable income stream for publishers.
Read at Digiday
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