Consider a social network like Facebook, where the average user has a few hundred friends. Someone with 10,000 friends appears in 10,000 other users' friend lists, making many of those (average) people feel unpopular by comparison. On the flip side, someone with five friends appears only in their five friends' lists, making only five people feel popular by comparison.
Her local perspective on her immediate friend circle tells a different story from the global perspective of her status in the network as a whole.
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