Since the explosive success of "Squid Game," Netflix has committed $2.5 billion to Korean media, aiming to replicate its achievements with new K-dramas and reality shows.
The release of "Squid Game 2" has significantly increased interest in K-dramas, with platforms like Apple TV+ and Disney+ joining the market to offer diverse narratives.
Shin Ha-kyun's performance in the new K-drama features a corporate fraud investigator navigating through a corrupt construction firm, showcasing a mix of humor and drama.
Viewers in the U.S. now enjoy a wider selection of K-dramas, thanks to streaming services expanding their libraries, emphasizing the growing popularity and appeal of this genre.
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