Meta is training custom AI chatbots to engage users proactively, sending unprompted follow-up messages to boost interaction on its platform. Contracted by Alignerr, these bots remember past conversations and personalize replies. Known internally as 'Project Omni,' the initiative aims to address user engagement and retention. The custom bots are accessible via Meta's AI Studio, allowing users to create unique chatbots. The proactive messaging feature demonstrates Meta’s focus on enhancing user experiences amid growing concerns over loneliness.
Meta is training customizable chatbots to send unprompted follow-up messages, aiming to boost user engagement on its platform.
The project, known as 'Project Omni,' seeks to enhance user retention by making interactions with AI more personalized.
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