Rumana Hafesjee is a Digital Transformation executive with a history in product leadership. After a decade in Guardian Life, she now serves as a fractional CxO leader and digital strategy consultant. She discusses the evolving responsibilities of product executives today and the benefits of fractional leadership. Hafesjee emphasizes the need to blend data-driven decision making with human-centered thinking, noting that while data is crucial, it can sometimes be misleading. Understanding the users and aligning product design with their needs is essential for success.
Good data, particularly for product managers, is critical for being able to make decisions quickly and for understanding what's happening with your users, especially if you work in a specific experience platform.
People often say, 'Data doesn't lie.' But sometimes, the data does lie, or it's not completely honest. You have to be able to discern whether what you're seeing is viable for your product design or not.
#digital-transformation #product-management #fractional-leadership #user-experience #data-driven-decision-making
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