When Osmanthus 19 was launched in Kyoto, it drew a large crowd of fans queuing under the sun for hours. Le Labo's Kyoto store is located in a traditional machiya, reflecting a serene experience filled with natural beauty. The fragrance embodies a slow spirit, featuring notes of frankincense and osmanthus, creating a grounding aroma that resonates with the essence of Kyoto. This peaceful stillness is reflected in the transient nature of the osmanthus flower, making it an ideal inspiration for the fragrance.
When Osmanthus 19 launched in Kyoto almost a year ago, the store welcomed an onslaught of excited fans. Guests queued under the blazing sun for hours before doors opened.
Le Labo's Kyoto outpost is nestled in a traditional machiya, used as both a place of business and a home, teeming with natural light and raw, unfinished textures.
When Osmanthus 19 was released, it felt like an expression of that slow spirit, encapsulated in each spritz: a frankincense-derived woodiness dried down to a soft, sleepy floral.
Breathing in this fragrance brings me back to a specific stillness I associate with Kyoto, which is what makes the osmanthus flower such a perfect muse.
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