Instagram is introducing a U.S.-only feature that lets students add their college or university to their profile banner and browse other confirmed students. Students verify enrollment through UNiDAYS via an 'Add School' option and can control who sees the school banner. The directory allows browsing the entire school or filtering by year to find classmates and connect. The feature mirrors TikTok's recent launch and echoes Facebook's original campus-focused model. The option is voluntary, addressing some privacy concerns, though some users may view the addition as another layer in an increasingly crowded app.
The new option allows students in the U.S. to add their college or university to their profile banner and browse a list of students at their school. Students will see an 'Add School' option on their profile, which they can click to complete a verification process through the student verification platform UNiDAYS to display their school on their profile. Once the school banner is added, they can choose who is able to see it.
While the features may be welcome additions for college students looking to find friends, they may also raise privacy concerns, as they could potentially make it easier for people to track others online. Fortunately, the new features are optional, so those who prefer to keep their online presence separate from their student life can choose to simply not add their school to their profile on either platform.
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