"Instagram is testing out new tweaks that emphasize friends. It also has a new definition of friends: People who mutually follow each other. The Instagram test involves changing a user's "following" count on a profile to a "friends" count. That means if you follow thousands of people, but maybe only a few hundred of those people follow you back, that'll show up as your "friends" count."
"Instagram is quietly running this as a "small global test," a Meta spokesperson confirmed to Business Insider, adding that the platform is trying to understand how users respond to seeing more content from friends in the app. "Friends are central to the Instagram experience, so we're exploring ways to make these connections more visible and meaningful," a Meta spokesperson said. "We're running a small test to highlight Friends throughout Instagram.""
Instagram is running a small global test that replaces a profile's "following" count with a "friends" count, defined as people who follow each other. The change will make public follower-to-following ratios reflect mutual connections rather than all accounts a user follows. The test also labels some feed content as "friends" instead of "posts" or "following" to surface more content from mutual connections. Meta says the platform aims to understand how users respond to seeing more friend-focused content. Instagram has increasingly emphasized features like Close Friends and direct messaging to support more personal sharing.
Read at Business Insider
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