Vice President Kamala Harris's campaign is focusing on targeted advertisements to connect with voters, utilizing different visuals tailored to each battleground state's electorate.
The campaign has invested $2.3 million into their 'Different Visions' ad, which features audio from Harris's North Carolina economic plans speech, updated with relevant local imagery.
Each state's version of the ad includes culturally relevant scenes, like the Milwaukee skyline for Wisconsin and cornfields for Nebraska, while maintaining the same core message.
In Arizona and Nevada, the ad adapts to its audience further by showcasing a Latino construction worker and incorporating Spanish translations of Harris's speech.
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