"India is a country of extremes when it comes to app usage. The country continues to top global app downloads, but doesn't feature in the top 20 markets in terms of consumer spending, according to a new report by market intelligence firm Sensor Tower. India was one of the only markets in the top 10 to see downloads grow year-on-year in 2025, besides Pakistan, the report found."
"After downloads declined in 2024 to 24.6 billion from 2023's 25.9 billion, India bounced back in 2025 with 25.5 billion app downloads. People were also more engaged, thanks to AI and microdrama apps, as time spent in apps rose from 1.13 trillion hours in 2024 to 1.23 trillion last year, according to the report. When it comes to category growth, social media, social messenger, and security apps dipped."
"Users in India downloaded generative AI apps 198 million times in 2024. Unsurprisingly, that figure jumped to 602 million in 2025. First, companies like OpenAI and Google launched new image models that saw the demand for AI assistants grow exponentially in India. Second, multiple AI companies started offering their premium plans for free to Indian users to gain market share."
India recorded 25.5 billion app downloads in 2025, rebounding from 24.6 billion in 2024 and 25.9 billion in 2023. Total time spent in apps rose from 1.13 trillion hours in 2024 to 1.23 trillion in 2025, driven by AI assistants and microdrama apps. Social media, messenger, and security categories declined, while AI assistants, microdrama, video editing, social discovery, and food and delivery apps grew. Short drama downloads increased by over 350 million and AI assistant downloads rose by 346 million. Generative AI app downloads jumped from 198 million in 2024 to 602 million in 2025, with ChatGPT, Google Gemini, Perplexity, and Grok leading downloads.
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