India's government has taken a strong stance against dark patterns—deceptive design practices that confuse online consumers. Following consultations with major tech firms like Amazon and Google, the government established Guidelines on Dark Patterns, added to local consumer laws in late 2023. Despite these guidelines, recent dialogues highlighted ongoing issues with compliance. Officials urged tech companies to proactively eliminate these tactics, emphasizing the importance of consumer trust over mere regulatory compliance. The focus is on protecting consumers from unintended purchases, privacy issues, and digital addiction, with specific types of dark patterns outlined in the guidelines.
This is not just regulatory compliance - it's about building trust with your consumers.
The department convened 'a focused dialogue on eliminating deceptive online practices' to urge compliance with the guidelines.
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