In-N-Out Burger Axes '67' From Ordering System After People Use Meme to Wreak Havoc' at Restaurants

"It's funny. It's good videos that can go around. I don't really think it's an issue, one said. It gets to an extent, in my opinion, another said. There's, like, jokes and some people screaming out loud in public places. Like, nah, not funny."

"Most other two-digit numbers had no meaningful trend over that period, implying that there is something special about 67, the company wrote in their explanation for why they chose a number as the word of the year. They also provided a meaning for the nonsensical phrase. While the term is largely nonsensical, some argue it means so-so,' or maybe this, maybe that,' especially when paired with a hand gesture where both palms face up and move alternately up and down, the definition reads, adding it's an example of brainrot slang."

"The 67 trend has become so widespread that Dictionary.com even chose it as the word of the year in October. Searches for 67 experienced a dramatic rise beginning in the summer of 2025. Since June, those searches have increased more than sixfold, and so far the surge shows no signs of stopping."

In-N-Out retired the order number 67 after viral social media activity prompted crowds and loud cheering when that number was called. Young people created TikTok videos celebrating the call of 67, producing disruptions at multiple locations, including newly opened Tennessee restaurants. The meme likely traces to the Skrilla song Doot Doot (67), which includes the lyric. Dictionary.com named 67 its word of the year in October after searches surged more than sixfold beginning in summer 2025 and offered a definition linking the term to so-so or ambiguous sentiment and brainrot slang.

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