Joseph Osse, a YouTube creator known as Graizen Brann, exemplifies the rise of a new generation of gun enthusiasts who engage with firearms culture through social media. Adopting a modern approach, Osse leverages video content to share his target shooting experience, contributing to a larger movement known as 'guntube.' This subculture consists of younger, more diverse individuals drawn to tactical training and self-defense, marking a shift from traditional firearms education. With over 29 billion views on related content, the guntube community continues to grow in popularity and influence.
A new generation of American gun owners who are younger, more racially diverse and drawn to tactical training and self-defense are regularly watching firearms channels.
Joseph Osse, who posts under the name Graizen Brann, learned how to shoot by watching the YouTube channels he is now trying to emulate.
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