"For us consumers, they are making us more passive just by feeding us so much stuff, by constantly recommending things that we are unlikely to click away from, that we're going to tolerate [but] not find too surprising or challenging," Chayka says.
What's more, Chayka says, the algorithms pressure artists and other content creators to shape their work in ways that fit the feeds.
I think if Meta, Facebook's parent company, was forced to spin off some of its properties, like Instagram or WhatsApp, and those properties were made to compete against each other, then maybe users would have more agency and more choices for what they're consuming," Chayka explains.
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