"For us consumers, they are making us more passive just by feeding us so much stuff, by constantly recommending things that we are unlikely to click away from, that we're going to tolerate [but] not find too surprising or challenging," Chayka says.
What's more, Chayka says, the algorithms pressure artists and other content creators to shape their work in ways that fit the feeds. For musicians working through Spotify or TikTok, this might mean recording catchy hooks that occur right at the beginning of a song - when a user is most likely to hear it.
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