Broadway is turning to Hollywood stars like Robert Downey Jr., George Clooney, Denzel Washington, and Keanu Reeves for short-run plays, aiming to attract audiences and offset high production costs.
Producers are shifting towards celebrity-led casts in short-run plays to potentially ensure profits over traditional expensive musicals, reflecting a new economic strategy in Broadway.
As TV and film industry focus on franchises, Hollywood stars like Downey Jr. and Clooney find opportunities in Broadway to explore more challenging stories and roles.
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