Curation has transformed the advertising landscape by streamlining programmatic supply chain data and ad inventory. More than 66% of open exchange advertising involves private marketplace deals, totaling $100 billion annually. Major industry players foresee curation as a revolutionary force, potentially surpassing header bidding in significance. Case studies indicate curation enhances efficiency, as evidenced by Boiron reducing data costs by 30% while exceeding CPA targets. This approach provides platforms with robust identity solutions, addressing signal loss and improving audience targeting across various identifiers.
Curation has become a vital aspect of digital advertising strategies, significantly performing well for both buy-side and sell-side segments.
Curation helps boost addressability by addressing signal loss problems and enabling platforms to reach targeted audiences effectively.
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