Warner Bros. Discovery plans to intensify its crackdown on password sharing for HBO Max due to slowed domestic growth. The streaming service's head announced that starting in September, users sharing passwords will receive notifications to either pay for their own accounts or risk losing access. The company has been testing to identify legitimate users effectively. As of the second quarter, HBO Max reported 125.7 million subscribers, with only minor growth in the U.S. market, indicating the need for new revenue strategies.
Warner Bros. Discovery is focused on password sharing as its streamer's domestic growth slows. WBD's streaming head said they're identifying who's a legitimate user so they're putting the net in the right place.
Starting in September, HBO Max moochers will actually start to see some messaging telling them to pay up or else. Put simply, the days of being Mr. Nice Guy are over.
WBD has spent much of the last several months testing to determine who's a legitimate user of the streaming service.
HBO Max had 125.7 million streaming subscribers as of the second quarter, but only added about 200,000 customers in the US.
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