The ads, targeted to the battleground states, lean into Ms. Harris's middle-class background, aiming to tell Americans that she is the candidate who understands the pain of stubbornly high prices.
Ms. Harris is trying to run as a change candidate despite her status as a vice-presidential incumbent, so she can free herself from the burden of Mr. Biden's record.
The new wave of ads signals a shift in message and tone from President Biden on the economy; Mr. Biden sometimes struggled to express empathy for the high costs frustrating Americans.
Digital ads will account for $200 million of that spending in the coming months, underscoring the increasing need to reach voters on their phones and other devices.
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