Google launched the Web Guide, an experiment that organizes search results using AI. This feature categorizes search links by specific aspects of queries. It employs a custom version of Gemini to analyze search queries and web content for improved search capabilities. This experiment utilizes a query fan-out technique that performs multiple related searches simultaneously. Access to the Web Guide requires opting in and is currently available under the 'Web' tab, with plans to expand to the 'All' tab. This implementation differs from previous AI-organized searches by covering all web results.
"Web Guide is an AI-organized search results page that experiments with how we find, surface and organize results from across the web."
"Web Guide groups web links in helpful ways - like pages related to specific aspects of your query."
"It uses a custom version of Gemini to better understand both a search query and content on the web, creating more powerful search capabilities that better surface web pages you may not have previously discovered."
"This is different from the AI organized results Google announced at Google I/O in that this is opt in, it is also for all web results, not just for dining and recipes."
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