Google launches Preferred Sources in the US and India, allowing users to select preferred news outlets for search results. Users can add unlimited sources, enhancing content personalization. Selected sources appear more frequently in Top Stories and a dedicated section. This change follows user experimentation showing heightened interest among news consumers. Publishers are advised to guide audiences towards adding their websites. While this feature empowers users with choice, it raises concerns regarding echo chambers and impacts on legitimate news publishers losing visibility in search results.
The new feature allows users to select preferred news sources, which will lead to those sources appearing more in search results, providing greater control over content access.
Google's Preferred Sources will be implemented in the US and India, enabling users to add blogs or news outlets without a limit on the number of sources.
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