"As you can see in this chart, leisure/entertainment is the primary reason why teens use the internet, while keeping up with friends and learning about their interests come in close behind. Which is no real surprise, though it is worthy of note how exactly teens are finding new things on the web: Algorithmic amplification plays a key role in showing users things that they might be interested in, which underlines the power that social platforms have in guiding teen thinking,"
"That may or may not be a big concern, depending on who's in charge of those algorithms, and how much trust you're willing to put in them. But it is an interesting consideration. China, for example, implements more stringent controls over algorithmic amplification in local social media apps aimed at teens in order to avoid anti-social or harmful trends gaining traction. The insight here would suggest that this could have a significant impact on broader behaviors."
More than 7,000 teens aged 13-18 across Ireland, Poland, Greece, Spain, Italy, France, and Sweden were surveyed. Surveyed teens identify leisure and entertainment as the primary reason for internet use, followed by keeping up with friends and learning about personal interests. Algorithmic amplification plays a central role in surfacing content and shaping teen interests, demonstrating the influence of social platforms on teen thinking. Some regions apply stricter controls on algorithmic amplification to limit harmful trends, which can alter broader behaviors. Findings also emphasize digital education needs, growing AI use, and implications for parents and marketers.
Read at www.socialmediatoday.com
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