On June 28th, 2025, significant fluctuations in Google Search rankings were observed, although not confirmed by Google. The SEO community has been abuzz with reports of continuous ranking volatility, especially following the last known core update in March 2025. Various SEO tracking tools have indicated widespread instability, and discussions among SEO professionals highlight concerns over unpredictable ranking changes impacting site traffic, particularly for news platforms. This uncertainty has reignited conversations about the frequency and transparency of Google's updates, especially considering the lack of official confirmations since March.
Google is doing some sort of update. Each time they are updating/tuning something, the crawl rate drops noticeably.
There are some major changes happening at the moment, so it's no wonder that my traffic has plummeted.
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