Google Search Ranking Volatility Cooled This Weekend
Briefly

This weekend marked a period of reduced volatility in Google search rankings, with notable lightening of chatter in the SEO community. The possibility of a new Google update has been confirmed, following a pattern seen in past updates, particularly in August. The June 2025 core update initiated significant fluctuations, which persisted even after its completion. Current data from Google tracking tools reflect a calming trend, despite some inconsistencies across different tools. Observations suggest that this may be a brief respite before further changes occur.
The weekend brought a calming period in Google search ranking volatility, which contrasts with recent weeks of intense fluctuations in the SEO community.
Expectations of a new Google update are confirmed, with a historical pattern suggesting updates typically occur in August.
The June 2025 core update started on June 30th and although announced with little volatility, significant fluctuations were observed days later.
Google Tracking tools indicated a reduction in volatility levels, showcasing contrasting responses from various third-party tools regarding the current calm.
Read at Search Engine Roundtable
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