The addition, Google explains, is designed to make it more natural to engage with Google Search at any time a question arises - like when watching a video, viewing a photo inside a social app, or having a conversation with a friend over messaging, for example.
When interested in something visual on your screen, you can circle or scribble across the item. For instance, Google suggests that you could circle the sunglasses a creator wore in their video or scribble on their boots to look up related items on Google without needing to switch between different apps. The scribble gesture can be used on both images and words, Google also notes.
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