Katie Feeney, a viral content creator with nearly eight million TikTok followers, is joining ESPN to spearhead a new social media and Snapchat strategy. At 22, she is expected to redefine modern sports media. Feeney will lead SportsCenter on Snapchat, manage daily vertical videos for the upgraded ESPN app, and feature in high-profile shows like Sunday NFL Countdown and College GameDay. Her experience, including previously covering the Super Bowl and securing six-figure brand deals, positions her perfectly for this contemporary role at ESPN.
Katie Feeney has built an impressive and authentic connection with sports fans by blending access, personality, and Gen-Z culture in a way that feels fresh and engaging.
At just 22 years old, Feeney boasts nearly eight million TikTok followers and is poised to redefine what a modern sports media personality looks like.
She will take the helm of SportsCenter on Snapchat, a platform with over 9 million subscribers that ESPN has largely let sit dormant recently.
Her work will complement ESPN's existing creators, who specialize in quick, social-first storytelling.
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