At Milan Design Week 2025, DRIFT unveiled Drift Us, a collaborative installation with Audi, engaging audiences in a poetic interaction with kinetic art. People moved through a space of illuminated structures that swayed and responded to their presence, creating a meditative experience that underscored DRIFT's philosophy of merging technology with natural elements. Emphasizing adaptability and connection, the artists highlighted how true innovation stems from engaging human motion, showcasing their long-standing commitment to transforming ephemeral concepts into profound experiences.
"DRIFT and Audi share the vision that innovation comes from moving people; in our complex world, flexibility and adaptability are key to human-centered innovation."
"In Drift Us, motion is not merely observed but embodied; the audience became the force that animated the space, akin to wind."
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