"Google has been showing social media posts in Google Discover, including posts from X for a while now, and Google may even show more posts from those you follow. But is Google showing too many social media posts from X in your Google Discover feed? I mean, as I scan through my Google Discover feed, I see constant posts from X - from people I don't follow and from topics I don't think I am always interested in. This is across iOS and Android."
"How much is Google Discover stuffing X posts and YouTube videos in the feed? This morning I had 34 X posts and about 12 YouTube videos in my feed. That's insane and Google needs to refine that... Also, there are hybrid X posts + links to articles, which is really weird. Depending... pic.twitter.com/hjAj5lJCTt- Glenn Gabe (@glenngabe) January 3, 2026"
"Glenn Gabe is saying the same thing, he posted on X, "How much is Google Discover flooded with X posts now? I'm seeing *my own* shares in Discover more and more. It's another version of Inception, but now for Discover." And there is also normal (not SEOs) complaining about this in the Google Web Search Forums."
Google Discover is showing a high volume of social media posts, particularly from X and YouTube. Many of the X posts originate from accounts and topics the viewer does not follow. The phenomenon appears across both iOS and Android. Users report seeing dozens of X posts and many YouTube videos in a single feed, including hybrid X posts that link to articles. Several users, including Glenn Gabe and Barry Schwartz, have shared screenshots illustrating the volume. Forum threads on the Google Web Search Forums show complaints and requests for options to remove or reduce X posts in Discover.
Read at Search Engine Roundtable
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