Dmytro Rukin, CEO at LaFinteca: From Banks to Wallets. Are Apps the New Financial Home?
Briefly

The rise of digital wallets marks a significant shift in how individuals manage their finances, with over 55% of Latin Americans utilizing them, particularly among youth and entrepreneurs. This transformation challenges traditional banking institutions, emphasizing a user-centered approach rather than replicating outdated processes. To effectively replace banks, financial apps must integrate seamlessly into users' daily lives, transforming finance into a creative and inclusive practice. The importance of interoperability is also highlighted, enabling seamless cross-border financial transactions, while the ethical imperative of simplifying language to empower all users is more pressing than ever.
Digital wallets are rewriting the financial playbook with a model that is accessible, real-time, and deeply user-centric, transforming traditional banking relationships.
For financial apps to truly replace banks, they must feel natural—embedded in daily routines to become part of life, rather than perceived as mere tools.
Read at Business Matters
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