The June 2025 core update from Google is experiencing notable volatility, particularly observed over the weekend. Additionally, Google has made significant updates to its merchant return and loyalty program policies, which may affect customer relations for businesses. Notably, reviews from Local Service Ads are now not managed through Business Profiles, indicating potential changes to how reviews function. Various AI enhancements are emerging, sparking concerns about recommendation safety, particularly with Google Ads applying suggestions through Gmail.
The Google June 2025 core update continues to show significant volatility, particularly noted over the weekend, indicating ongoing changes in search rankings.
Google has updated its merchant return policies and loyalty programs, impacting how businesses manage customer returns and loyalty rewards.
Local Service Ads reviews are no longer managed within Business Profiles, resulting in noticeable changes to how reviews appear and are handled.
Recent developments point to the emergence of AI tools affecting SEO practices, including concerns over the safety of recommendations applied through Google Ads within Gmail.
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