China's Ministry of Commerce announced an investigation into American retailer PVH for potential discrimination against Xinjiang products, signaling stricter measures against consumer boycotts.
The Chinese government is sending a clear message to multinational corporations that compliance with Western consumer boycotts could result in retaliatory actions in the Chinese market.
Research shows that cotton produced in Xinjiang has been accused of being tainted by forced labor practices, particularly impacting the Uyghur population.
The situation presents a dilemma for large companies as they face contrasting pressures from the Chinese government supporting Xinjiang policies and Western governments advocating for human rights.
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