Travel planning and payment have undergone dramatic changes, largely influenced by advancements such as ChatGPT, which is now playing a role in booking holidays. This evolution necessitates a comprehensive re-evaluation of travel-related practices by all stakeholders, including airlines, hoteliers, hospitality providers, and customers. The shift challenges established norms and requires adaptation to new technologies and methods within the travel industry.
"To travel hopefully is a better thing than to arrive, Robert Louis Stevenson once wrote. The way we plan and pay for travel has changed beyond our imagination."
"ChatGPT now seems to be booking our holidays. Everyone involved in the process will have to rethink everything that they know about travel."
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