The decision to implement a Pride-themed day at Keighley Cougars, including a drag queen performance, was seen as an ambitious move in a traditional rugby environment.
Mr. O'Neill expressed concerns about attendance, wondering if anyone would show up for the festivities after introducing a drag queen in a rugby league setting.
Facing the challenge of bringing new life to a struggling sports team in a tough economic area, they aimed to break boundaries in an unexpected way.
Despite the town's tough image and conservative culture, Garcia and O'Neill hoped that their efforts for inclusivity would attract a larger, diverse audience.
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