One of the great mysteries of Milan, the city of Prada, Gucci, Armani and so many fashion Goliaths, is the scarcity of young brands.
At 10, Sunnei is considered one of the hottest shows of Milan Fashion Week, achieving momentum with an important investment and some hard-won prudence.
Sunnei liked to use their runway shows to disrupt social conventions, often roping the audience into complicity during events.
The runway events are executed with a fraction of the funds that big brands invest, but are still reliably playful, sardonic and unforgettable.
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