Bill McCartney transformed the University of Colorado's football program and later founded Promise Keepers, a significant men's evangelical movement emphasizing Christian masculinity through community and virtue.
The Promise Keepers, which peaked with a massive 1997 event in Washington, D.C., is noted for its significance in American religious revival history as one of its fastest-growing movements.
Even after losing momentum, Promise Keepers has recently resurged as a platform for Christian men, aligning its message with modern political and social themes.
The movement's foundational promises encourage adherents to honor Jesus, create brotherly bonds, strengthen marriages, and emphasize sexual purity as expressions of virtuous masculinity.
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