At Paris Fashion Week, Shades of Normcore From Auralee, the Row and Lemaire
Briefly

During Paris Men's Fashion Week, designer Ryota Iwai's Auralee collection showcased advanced normcore, merging everyday staples with refined aesthetics. The collection featured typical casual wear, like hoodies and corduroys, but Iwai's craftsmanship transformed these basics into something extraordinary. The spirit of normcore persists, evolving rather than fading, offering a fresh take on mundane attire that feels both accessible and luxurious. The garments exuded comfort and sophistication, with a focus on high-quality materials and tailored silhouettes, demonstrating how ordinary clothing can be reimagined in the world of high fashion.
In Paris, the prosaic is still there, though it has been polished into something if not more luxurious, at least more interesting.
Mr. Iwai is a master at making the familiar feel arresting, transforming staples like gray hoodies and corduroys into elevated fashion.
Read at www.nytimes.com
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