Our research highlights that seemingly minor things in app marketing can make a big difference - what may appear to be a small decision on colour, font type or icon can actually determine whether your app lives or dies in this crowded marketplace.
The study found that the average mobile icon has a conversion potential increase of up to 25%, with some apps experiencing even more dramatic Tap-Through Rate (TTR) growth.
Finance apps, in particular, can see a substantial boost of an average of 12% in conversion rates by incorporating bold colours into their icons and screenshots.
While blue remains the dominant icon colour for finance apps, accounting for 43% of top apps, the research suggests that red can be a powerful choice for targeting the Chinese market, with an average conversion boost of 5%.
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