The MLB's new 'Go-Ahead Entry' technology allows fans to enter stadiums by scanning their faces, removing the need for digital tickets or physical access methods.
This facial recognition system debuted at the Cincinnati Reds' Great American Ball Park and is designed to streamline entry for ticket holders.
Users download the MLB Ballpark app, take a selfie for ticket association, and then simply walk through designated lanes for seamless entry.
Fans appreciate the convenience of not having to stop or pull out their phones, making the entry process faster and more efficient.
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